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Sustainability in fashion: consumer behavior and the greening of the garment industry in Mexico

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dc.contributor.advisor Van´t Hooft, Anuschka Johanna María
dc.contributor.advisor Hamhaber, Johannes
dc.contributor.advisor M'Balla, Louis Valentin
dc.contributor.author Aguilar Ramírez, Arantza Paulina
dc.contributor.other Consejo Nacional de Ciencia y Tecnología (CONACYT) es_MX
dc.contributor.other Deutscher Akademischer Austausch Dienst (DAAD) es_MX
dc.date.accessioned 2018-10-09T13:58:18Z
dc.date.available 2018-10-09T13:58:18Z
dc.date.issued 2018-08-24
dc.identifier.uri https://repositorioinstitucional.uaslp.mx/xmlui/handle/i/4539
dc.description.abstract The following thesis provides an overview of consumer behavior in Mexico and its potential effect on the production of more sustainable garments in Mexico. The aim was to determine whether consumers’ demand was making producers adopt greener production methods. To accomplish this, three specific objectives were set: define consumer behavior trends in Mexico towards sustainability in fashion; outline the current structure of the garment industry in Mexico, describing the relationship between the companies that compose it and how they transfer knowledge and innovation; and to explain the importance of consumer behavior and how it is linked to the processes of greening of industry of the garment industry in Mexico. Mixed methods were used, both qualitative and quantitative analysis and with the help of secondary research and literature review. Three companies (Falusi, Karosso and Ocelote) were interviewed to complete the section on Mexican production. This section was analyzed with qualitative analysis software, MAXQDA. After studying both consumers and producers in Mexico, it was concluded that currently there is no greening of industry. Consumers are not demanding it from domestic producers and producers are not adopting greener alternatives on their own. However, some alternatives remain for a possible future greening of the garment industry: through transfer of knowledge from international companies through manufacturing enterprises, who would then transfer it to national producers; through a growing demand from consumers with higher incomes; or through an enforced greening by improving legal frameworks. es_MX
dc.language.iso Inglés es_MX
dc.publisher Agenda Ambiental es_MX
dc.relation Público en general es_MX
dc.relation.isformatof versión publicada es_MX
dc.rights Acceso abierto es_MX
dc.rights.uri http://creativecommons.org/about/cc0/ es_MX
dc.subject Consumer behavior, sustainable fashion, greening of industry, garment industry, Mexico es_MX
dc.subject.other 4 HUMANIDADES Y CIENCIAS DE LA CONDUCTA es_MX
dc.title Sustainability in fashion: consumer behavior and the greening of the garment industry in Mexico es_MX
dc.type Tesis de Maestría es_MX


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